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Though you might not think of the development of behavior in these
terms, we are all very familiar with this principle as we experience
it in our everyday lives.
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Everyday, members of the work force pull themselves out of a comfortable
bed, put themselves back together, and even endure long hours in
an unpleasant work place, and why? The answer, of course, is obvious:
an array of pleasant, though delayed, consequences beginning with
a paycheck and the goodies it provides.
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When driving through traffic we observe traffic rules, and why?
Consequences in the form of continued driving privileges, a car
that is free of scratches and dents and expensive repair bills,
the avoidance of discomfort and the loss of money resulting from
being stopped by a police officer and fined for breaking the law.
A child will ask nicely for something he or she wants or will even
have a tantrum to get what he or she wants, and why? Consequences,
in the form of getting what is wanted.
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| If you ever wonder why individuals continue to behave the way they
do, you needn't wonder for long. Just observe the events that follow
their behavior and you will know why the behavior persists. And by
the same token, if you ever wonder why a behavior ceases to exist,
wonder no longer. We call the events that follow behavior consequences.
Behavior is strengthened or weakened by its consequences. |
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