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In light of this principle of human behavior, what is the matter
with that analysis of the child's behavior? The answer is simple
and clear: The parent isn't punishing the child at all. Rather,
the child's behavior is being reinforced. What the parent thinks
he or she is doing is one thing but what the parent is really doing
is another.
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The only way one can know what the parent is really doing to the
behavior is by observing what happens to the behavior subsequently.
If the behavior persists, no matter what the parent thinks he or
she has done to it, the behavior has been reinforced. Punishment
has not occurred in the least. Rather, the behavior has been strengthened,
and a behavior that has been strengthened is a behavior that will
probably reoccur. Conversely, if the behavior gets weaker, or stops,
then it has been punished.
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